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It's LGBTM&M: Chocolate brand launches woke female-only special edition
featuring 'les bian' green and brown characters, as well as new plus-size purple sweet who represents body positivity
M&M's will be honoring women with an 'all-female' packages to celebrate female empowerment and attempt to shake things up in a continued shift toward progressive branding. Mars, M&M's parent company, debuted the feminist candy wrappers earlier this week, exclusively featuring the company's three female mascots: green, brown and newly-introduced purple.
https://www.dailymail.co.uk/news/article-11610317/M-Ms-launches-woke-female-special-edition-bag-candy-featuring-****-green-brown.html
M&M's will be honoring women with an 'all-female' packages to celebrate female empowerment and attempt to shake things up in a continued shift toward progressive branding. Mars, M&M's parent company, debuted the feminist candy wrappers earlier this week, exclusively featuring the company's three female mascots: green, brown and newly-introduced purple.
https://www.dailymail.co.uk/news/article-11610317/M-Ms-launches-woke-female-special-edition-bag-candy-featuring-****-green-brown.html
Comments
The all-female package - upside down, to show how powerful women have 'flipped the status quo' will be the first time the brown and green M&M's have been featured together since a viral tweet from 2015 of the two characters holding hands on the beach
This viral tweet from 2015 of the two characters holding hands on the beach, posted two days after the Supreme Court effectively legalized gay marriage, led to rampant speculation on the web of a possible flirtation between them. Now, Mars says their relationship is based on the two 'together throwing shine and not shade'
The Mars US-based company has debuted 'Purple' - the first ever female peanut M&M spokescandy, who has been designed to represent acceptance and inclusivity
More than 10 million fans voted to add the colour to the confectionary's current rainbow (pictured) in May, beating aqua and pink
M&M's will also use a variety of different shapes and sizes of the brand's iconic, colorful candies
The new 'progressive' M&Ms after Mars announced a rebrand and redesign effort the company claims will fit them in a 'more dynamic, progressive world.'
BEFORE: The original M&M characters. Mars, the maker of the candies, has been criticized in the past for making the green M&M too sexy, and either pushing a rivalry or a possible flirtation with the brown M&M.
M&M's will be honoring women with an 'all-female' packages to celebrate female empowerment and attempt to shake things up
On another, it just looks like a cynical marketing ploy to get M & Ms in the news.
Because, at the end of the day, it's not going to change the world. It's a sweetie.
It doesn't matter how positive , happy and at ease we are with ourselves, we are at the front of the queue for many major health problems and yet it seems acceptable for MnM to say " Oh you're a plus size person hey. Never mind you look great, Have some more chocolate"
Total bollox