Busted flush draw, bluff on the river

LARSON7

This hand here, i have no real reads on opponent. I've just sat down at the table. I don't know if i like this bluff on the river or not. If i have reads, then it is a decent move.

Inthe b/b reasonable hand, min raised. I call, not much point in 3 betting out of position.

On the flop, half pot bet, just called could be a continuation bet Ace high doesn't have to have a hand here.

On the turn, it is such a weak bet, i raise to build the pot, if i miss the river i am having a stab at it. I know above i said i dont have any reads, but it is a weak turn bet. Quite happy with the turn raise. When it blanks on the river, i pull the trigger and get the fold.

Is it ok making moves like this without any reads? Would anyone have played it any differently?

FLABULOUS	Small blind		£0.02	£0.02	£3.85
LARSON7	Big blind		£0.04	£0.06	£3.50
	Your hole cards	J K
tosca21	Call		£0.04	£0.10	£2.87
KGA1	Fold
MURRAYMAY	Fold
x	Raise		£0.08	£0.18	£5.08
FLABULOUS	Fold
LARSON7	Call		£0.04	£0.22	£3.46
tosca21	Call		£0.04	£0.26	£2.83
Flop
		4 7 3
LARSON7	Check
tosca21	Check
x	Bet		£0.12	£0.38	£4.96
LARSON7	Call		£0.12	£0.50	£3.34
tosca21	Fold
Turn
		9
LARSON7	Check
x	Bet		£0.12	£0.62	£4.84
LARSON7	Raise		£0.49	£1.11	£2.85
x	Call		£0.37	£1.48	£4.47
River
		Q
LARSON7	Bet		£0.74	£2.22	£2.11
x	Fold
LARSON7	Muck
LARSON7	Win		£1.36		£3.47
LARSON7	Return		£0.74

The_Don90

why do we peel flop when we have huge equity then raise turn when we have less? 

LARSON7

There's more player's in the pot. If i hit my flush, it allows for more people to help their hand improve, so more chance of getting paid off when i do hit.

Also, i don't want to enflate the pot should i miss.

The_Don90

Your responce here makes no sense. 

We dont raise the flop because we want to build the pot. 

We raise the turn because we dont want to enflate the pot. 

Erm.... 

DrSharp

Raise flop and I am happy getting it in also here. If you call flop then just flat turn also as he offered a lovely price.