I believe loyalty should be rewarded, and I understand Sky think the same with their loyalty rewards scheme. My idea is to add a new dimension to this by having a big freeroll (by big I mean a decent prize pool) at the end of the month for any player who has played SkyPoker every day during the month.
It would encourage more activity on the site during the month and reward those dedicated players, don't see a down side really - the extra activity should more than cover the cost of the freeroll to Sky :-)
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