There is a supposedly haunted video on popping up on YouTube and kids YouTube, called Momo.
This pops up in the middle of a normal video to avoid detection by parents who monitor their child’s online activity.
It starts off seemingly innocent asking the child to play Hide and Seek, then gets gradually more disturbing asking the child to harm themselves or others., it leads on to telling the child to kill themselves.
It scares the child into not telling their parents by threatening to kill them in the night if they tell.
There is also a What’s App Suicide Challenge, where children can message a number, and for 50 days they have to do what Momo tells them, gradually leading to “ Kill Yourself”.
https://www.thesun.co.uk/news/6926762/what-momo-suicide-game-whatsapp-deaths-uk/
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Following a flurry of scare stories, some schools have warned parents about the "momo challenge" - but fact-checkers say it is a hoax.
The character, shown with bulging eyes, supposedly appears on WhatsApp and sets children dangerous "challenges" such as harming themselves.
But charities say there have been no reports of anybody receiving messages or harming themselves as a result.
They warn that media coverage has amplified a false scare story.
"News coverage of the momo challenge is prompting schools or the police to warn about the supposed risks posed by the momo challenge, which has in turn produced more news stories warning about the challenge," said the Guardian media editor Jim Waterson.
What is 'momo'?
Earlier this week, versions of the momo story went viral on social media. They attracted hundreds of thousands of shares and resulted in newspaper articles reporting the tale.
According to the false story, children are contacted on WhatsApp by an account claiming to be momo. They are supposedly encouraged to save the character as a contact and then asked to carry out challenges as well as being told not to tell other members of their family.
The UK Safer Internet Centre told the Guardian that it was "fake news".
Several newspaper articles claim the momo challenge had been "linked" to the deaths of 130 teenagers in Russia. The reports have not been corroborated by the relevant authorities.
On Wednesday, police in Northern Ireland sought to reassure parents about the doll figure with bulging eyes.
The image of momo is actually a photo of a sculpture by Japanese special-effects company Link Factory. According to pop-culture website Know Your Meme, it first gained attention in 2016.
https://www.bbc.co.uk/news/technology-47393510