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Dan Bilzerian is now a brand Ambassador for GG Poker
Tikay10
Member, Administrator, Moderator Posts: 171,956
in Poker Chat
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This, though, looks like a bit of a misstep signing up such a controversial figure.
I would very much doubt it, though a well-respected Brand Ambassador almost certainly helps with player retention.
Quite why GG chose Mr Bilzerian of all people we may never know.
Even more mystifying is why he took the gig. It's often stated that he's a multi-millionaire, but maybe he's run short of cash.
This from Wiki;
Bilzerian runs the company Ignite International Brands Ltd., which sells electronic cigarettes, CBD oils, water bottles and vodka, among other products.[21] Ignite is a public company, headquartered in Toronto, Canada, that began trading in January 2019 under the BILZF ticker. The company reportedly lost over $50 million in 2019, mostly on marketing and office rental expenses.
Many of the properties Bilzerian claims to own are rented by Ignite International Ltd. As Forbes reports: "The house and everything else — the models, the flights, the yachts, etc. — is charged to the corporate tab of Ignite International Ltd., the company Bilzerian founded and serves as CEO and majority shareholder, according to Curtis Heffernan, Ignite’s recently ousted former president. Paying Dan Bilzerian’s $2.4 million annual rent, and paying for everything else Dan Bilzerian does, would be one explanation for how Ignite managed to lose a reported $50 million last year.