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Streaming Giant?

HAYSIEHAYSIE Member Posts: 32,533
AT&T is in deal talks to create a new streaming giant with Discovery




AT&T is discussing a deal to split off content assets and combine them with Discovery, a source told Insider.

The deal, which could be announced in the coming days according to multiple reports, would create a new streaming giant better placed to take on Netflix and Disney.

AT&T, the telecom giant that also owns a host of media and entertainment outlets including HBO, TNT, CNN, and Warner Bros., is in talks with Discovery to combine content assets, a source told Insider.

AT&T had a market capitalization of about $230 billion as of Friday. Discovery, with its reality TV focused programming and networks including the Food Network, HGTV and TLC, has a market capitalization of about $17 billion.

In addition, AT&T had been planning to expand HBO Max internationally, and the Discovery combination could be a big boost to those plans. Discovery owns European rights to Olympic Games and owns Eurosport. The news comes on the eve of the TV upfronts when advertisers commit billions of dollars to the traditional and streaming video business.

AT&T has seen steady growth of HBO Max since it launched last year. It gained almost 3 million subscribers in the first quarter of 2021, bringing total subscribers to 9.7 million. The platform is set to expand its reach from just the US, launching in Latin America next month. In total, HBO Max and HBO combined have about 64 million subscribers globally, compared to Netflix's 208 million.

Discovery Plus launched in the increasingly crowded streaming market in January. The streaming platform is home to 55,000 episodes of shows from brands like HGTV, Food Network, TLC, A&E, History Channel, and the Discovery Channel, which airs the popular Shark Week series each year. Discovery Plus also features content from the BBC.

https://uk.news.yahoo.com/t-discovery-plus-reportedly-talks-154751895.html

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