I'm not party to the exact numbers, but it won't have doubled traffic (number of players) as such but will have significantly increased the amount that players play & thus the margin (Rake & Reg Fees) generated, at the cost, of course, of greatly increased Rewards payments.
Traffic at cash games in the evenings seems about the same. That may be a win for Sky, based upon Phil's points. In he winter months, traffic increases significantly with promotions. That normally makes the games reg heavy, which often means any gain you make in rakeback is neutralised
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I'm not party to the exact numbers, but it won't have doubled traffic (number of players) as such but will have significantly increased the amount that players play & thus the margin (Rake & Reg Fees) generated, at the cost, of course, of greatly increased Rewards payments.
Partly, it is to limit the damage (to all sites) of Summer