‘It won’t be loved by everyone’: Jaguar defends new ‘Barbie pink’ electric car

HAYSIE

Jaguar, a British Car Brand, Stops Selling New Cars in the UK



https://www.msn.com/en-gb/cars/news/jaguar-a-british-car-brand-stops-selling-new-cars-in-the-uk/ar-AA1tjALj?ocid=msedgntp&pc=NMTS&cvid=15e1b4f8c7344204b42cdeae00bed4f0&ei=70#fullscreen

Essexphil

Jaguar? A British car brand?

Not since 1990.

HAYSIE

Essexphil said:

Jaguar? A British car brand?

Not since 1990.

Morse will be turning over in his grave.

HAYSIE

Essexphil said:

Jaguar? A British car brand?

Not since 1990.

HAYSIE

Jaguar Land Rover (JLR) has undergone a rebranding campaign, and as of June 1, 2021, the company is officially known as JLR12. The new corporate identity sees iconic Land Rover models transition to brands under a new JLR umbrella, on the same footing as Jaguar1. Prominent Land Rover models will become their own brands under JLR2. Jaguar has also launched a rebranding campaign with a new logo and a revamped brand image to modernize the brand and appeal to a younger demographic

HAYSIE

HAYSIE

Jaguar unveils new logo ahead of electric relaunch


https://www.bbc.co.uk/news/articles/cgr0pw00n7qo

HAYSIE

Jaguar will slash UK dealer network by around 75% as part of radical EV rebrand


https://www.msn.com/en-gb/cars/news/jaguar-will-slash-uk-dealer-network-by-around-75-as-part-of-radical-ev-rebrand/ar-AA1uIbYP?ocid=BingNewsSerp

HAYSIE

‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online
‘Do you sell cars?’
Tesla founder Elon Musk responded to the ad

https://twitter.com/i/status/1858800846646948155

https://www.independent.co.uk/life-style/jaguar-new-logo-cars-rebranding-history-b2652416.html

HAYSIE

Jaguar have rebranded and released a new advert - which features zero cars
The new advert, which promotes the British carmaker, doesn't mention or feature any cars.


https://news.sky.com/video/jaguar-have-rebranded-and-released-a-new-advert-which-features-zero-cars-13256862

HAYSIE

'Trust and reserve judgement' on rebrand, says Jaguar


https://www.bbc.co.uk/news/articles/c20ny39wpg3o

Enut

Looks like a Gerald Ratner moment to me. An iconic car brand, well it was. Sadly I think this rebranding will be the end of Jaguar. They are going fully electric when some of the other car brands are actually pulling back from that decision. Strange.

goldon

I thought Car Manufacturers had done away with the spare tyre.....

lucy4

lucy4

Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With 40 Memes.



For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones interested, or both. A rebrand can take a company to unprecedented heights or unexpected lows.

Currently, vehicle company Jaguar is in the middle of rebranding, and so far, it seems that their case is the latter one. It’s all because people online aren’t satisfied with the so-called “wokeness” that the brand is trying to push with their ad, in which they don’t even show a single car.

https://www.boredpanda.com/jaguar-marketing-woke-commercial/

HAYSIE

HAYSIE

‘It won’t be loved by everyone’: Jaguar defends new ‘Barbie pink’ electric car



https://uk.yahoo.com/finance/news/jaguar-rebrand-company-defends-barbie-022642302.html

View Interior Photos of the Jaguar Type 00 Concept











https://uk.yahoo.com/news/view-interior-photos-jaguar-type-010000034.html

Toffeeandy

Looks sh!t, for a start the steering wheel's on the wrong side

Essexphil

1 part of me says this is absolutely appalling.

Another side of me says that it is a brilliant marketing strategy to generate so much media attention while you are not actually making cars...

HAYSIE

Essexphil said:

1 part of me says this is absolutely appalling.

Another side of me says that it is a brilliant marketing strategy to generate so much media attention while you are not actually making cars...

Does it look a bit like a Bentley?

rabdeniro

Concept car, will never be made.