Surge pricing in pubs: Uber-style price gouging will ensure this beloved institution’s extinction

HAYSIE

O'Neill's have introduced a £2 surcharge on drinks after 10pm? Shame on them



https://www.msn.com/en-gb/foodanddrink/other/o-neill-s-have-introduced-a-2-surcharge-on-drinks-after-10pm-shame-on-them/ar-AA1tThNH?ocid=msedgntp&pc=NMTS&cvid=c27aec1686aa4109b59b6c88280baaad&ei=76#fullscreen

lucy4

The O’Neill’s on Wardour Street has opted to put in place surge pricing for its drinks. It works as so: when the clock ticks past 10pm, drinks cost £2 more than they did all day beforehand. With the Irish-themed pub open till 3am four nights-a-week and 2am on the other three, the Chinatown boozer has cannily pushed prices up for 32 hours a week, or about a third of its total opening hours. Not that the menu advertises the hike: only an A4 sign at one end of the bar lets on, reading: “We operate a variable price list in this venue.”

The policy increases the price of a pint of Brewdog IPA from an already punchy £7.40 to £9.40, and a bottle of Budweiser from £6.05 to £8.05. Soft drinks don’t get off scot-free either, with tonic water rising from £2.15 to £3.15. “Dynamic pricing varies on a site by site basis as it reflects the local market conditions,” a spokesperson for Mitchells & Butlers, who owns O’Neill’s, told the Standard. “But temporary price increases tend to reflect the need to offset additional costs, such as at times when door security is required.”

TheEdge949

OK most London based doorman get about £25 Manchester/Liverpool/Newcastle £20 and places like Leeds/Stoke/ Birmingham £15 per hour so do the maths, it's simply a blatent rip off of customers.

The cost of security is already factored in when a venue fixes its prices. Try asking for an hourly increase of 50p per man hour from a venue and you're met with

"Can't do anything until the next price review, the costs are already accounted for".

Total B.S. by M&B

rabdeniro

How goes into these plastic paddy pubs ?, if you want to go to an Irish pub go to a real one, and another thing when did ( most ) pubs stop putting price lists on the wall at the bar so you know what you are actually paying ?, ah always thought they had to do that.

Essexphil

For me, it's a lot of fuss about very little.

OK-the "doorman" bit was a bit pathetic. But pubs are free to charge whatever they like. Just like any sensible punter will vote with their feet.

I remember a time when all pubs closed at 11. And, if you wanted to drink (legally) later, you paid money to enter a nightclub to pay 50% more for watered down beer. What's the difference?

Lots of pubs now rely on food. They are increasingly opening less hours-because, with fixed pricing, lots of hours are now uneconomic to open. Variable pricing-provided it is transparent-is fine by me.

Mind you. Anyone who feels the need to travel to Wardour Street in Central London (cos there are next to no "locals" living there) to pretend they are Irish is already paying more than any normal person would consider sane. £2-odd or £3-odd for a tonic water? Same insanity to me

HAYSIE

Surge pricing in pubs: Uber-style price gouging will ensure this beloved institution’s extinction


https://www.msn.com/en-gb/money/other/surge-pricing-in-pubs-uber-style-price-gouging-will-ensure-this-beloved-institution-s-extinction/ar-AA1tZmSP?ocid=msedgntp&pc=NMTS&cvid=7ab52b94a0954aa58ccbad3854b85e97&ei=13#fullscreen

HAYSIE

Major pub chain joins Wetherspoon with stark price hike warning after Labour’s Budget


https://www.msn.com/en-gb/money/other/major-pub-chain-joins-wetherspoon-with-stark-price-hike-warning-after-labour-s-budget/ar-AA1u00nd?ocid=msedgntp&pc=NMTS&cvid=7ab52b94a0954aa58ccbad3854b85e97&ei=111#