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I can't be the only one that thinks that the name of the "Sky Poker UK Poker Championship" is a little bit silly. It doesn't exactly trip off the tongue and wouldn't get very far on Just a minute.
Easily mended with an insertion of a colon and a "The", in my opinion.
Sky Poker: The United Kingdom Poker Championship
Sky Poker: UKPC
Sky Poker: The UK Poker Championship
Anyone have a superior suggestion that wouldn't require a huge rebranding exercise, but makes the name a little less... dumb?
Comments
But all the material is put together now and they're not going to take out either "poker". Trying to find ways to make it more palatable.
It is a bit of a mouthful, yes, but it has to be exactly that, for a specific reason. I'll leave you to ponder what that reason is.
Like the Barclays premier league or the Aviva premiership.
It is unfortunate that the word poker is stated twice but both are vital because its not SKY its SKY POKER who are putting there name to the UK poker championship.
That doesn't change the fact that the first thing people think when they hear it is: "That's a dumb name".
No amount of justification after the fact is going to change that first impression and in branding, that first impression is important. The name currently isn't working for the festival, it's working against it. You may not think it's as daft as I do but I defy anyone to say that they think this name is actually good.
It seems silly to bury heads in the sand about this when there's such an easy fix. Break up the flow of it by sticking a colon in there and the problem goes away.
Good reasons have driven the selection of a bad name. It may not be "Epic" but it certainly isn't good.
Meanwhile, the repetition of "poker" in the given name has some collateral benefits which are working in our favour.
I hope you get a shot at some of that £500,000 Guarantee, David. To some, making that Final Table would be life-changing, especially for the winner who will take home a six-figure sum. And they might just get a very nice trophy, sufficiently wide to include the whole title.